Austin Fashion Week 2010
Photo by:Evelina Solis
Austin Fashion Week displays a variety of the most current Texas collections in runway shows and buyers to look at the latest trends in clothing, accessories, jewelry, even home accessories and furniture in a variation of participating retail and salons through out the city.
2010 Austin Fashion Week started with a launch kick off party at GSD&M with silent auction benefiting Austin Involved and Dress for Success. The runway displayed 25 of the best mash up teams of local talent including clothing designer, jewelry designer, photographer, hairstylist, makeup artist and model. Fashion designers Cynthia Vincent flashed a sample of her casually elegant collection while Robert Stock for Robert Graham pushed the boundaries with his spirited designer sportswear. 80’s teen pop singer, Tiffany Renee Darwish, performed hits from her career as “I Think We’re Alone Now” while local sponsors provided complimentary drinks and hors d’oeuvres to attendees.
The week’s activities are divided into different areas of town, with fashions ranging in lingerie, jewelry, make-up, and high fashion with a low carbon footprint. Local stylist at The Bridal Spa, Brooke Dloughy helped with Rae Cosmetic event, “I feel honored to be part of the show. I got to meet lots of brides looking for new ideas. Women in Austin are looking to keep up with the in colors.” Rochelle Rae (one of the nominees in the make up People’s Choice Awards) makes her all natural makeup product line special for Texas weather and quickly has gained popularity through out the nation.
Austin Fashion Week brings something for everyone with fun themes like “Shoesisters Shopping Soiree”, “Cupcakes, Cocktails, Makeovers & Fashion”, “Rodeo Show”, and “A State of Fashion.” “We will have an image consultant on hand, Julie Lara, who will help shoppers with wardrobe selections, from shoes to accessories.” explains Nicole Torres-Cooke, founder of Shoesisters. Onlookers will be indulged in glamour and glitz with bit sized food, drinks, and sweets at most locations. “It’s a fun way to find out about fashion and how it all ties in from head to toe,” says Torres-Cooke.
Participants of Austin fashion week will be competing for three categories:
- People’s Choice Awards: Voted by general public on the web site and will be crowned with “Golden Boots” and the final awards ceremony.
- Critic’s Choice Awards: Selected by approximately 100 of the city’s most fashionable for niche categories and will be notified after the week is completed.
- Peer Choice Awards: Participants have one vote to cast for a peer also to be announced at the awards ceremony.
AFW was founded in 2009 by Launch 787 which “is dedicated to bringing the community together in unique ways while featuring the stunning creative talent that exists in Central Texas and beyond.” More information on the week activities and to vote for People’s Choice Awards can be found at www.fashionweekaustin.com
By Monica Pena
Austin Times Staff
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